SEO is vital to make your business visible online and to ensure that potential customers can find you.

Although all pages may appear the same to the eye, the best way to ensure your company’s success is to understand which elements are required to create a site that performs well.

Also, it’s important to know what should you avoid when developing a search optimized website.


Why is website optimization so important?

Website optimization is an important process that ensures your website performs at its best, generates new leads, and opens up new opportunities for b2b sales.

Many potential customers are searching the Internet every day for solutions to their business problems.

Every page should have a clear and quantifiable goal. Each page must be optimized to reach this goal.


Home page

The homepage of the website is probably the most important. It is often the first page visitors see. The homepage gives potential customers a clear picture of the Business.

This section must contain the company’s history and any training materials on a particular topic.

It is important to emphasize that anyone can contact the homepage at any stage of the buyer’s journey. Therefore, the page must be optimized and offer offers and links for each stage. etc.

This is where the goal lies: to keep visitors on your site, to make sure they don’t leave, and to encourage them to click and explore.


A video on the homepage can be a great strategy because it encourages clicks as well as increases time spent on the page. If you don’t have time to do all this by yourself you can always get help from a Digital Specialist.


Services and products page

A keyword search can lead to product and service pages. It is possible to make your website pages appear as a solution to visitors’ problems by optimizing them, improving SEO, and inserting the right keywords.

These pages should be kept at a moderate-high level of a technicality because buyers are usually in the middle phase of their buying journey.


You can create a chat service to increase your chances of getting qualified leads from these pages.

This will allow you to customize the service based on the product or service it is addressing, the problems it might solve, and the solution that potential customers are seeking.


Landing page

Landing pages, also known as landing pages, should be optimized differently from other pages of the site. These pages are primarily focused on conversion, ie the acquisition and use of new leads.

A landing page that performs should let the visitor know from the beginning that he is at the right place to find what he needs.

  • SEO-optimized explanatory title
  • A form to collect personal data


Avoid unnecessary elements and links that could distract the user, or worse, cause him to leave the landing page without revealing any of his data.


Blog pages

Blog pages, like product and service pages, are very likely to be found as search results. In this instance, SEO optimization is crucial. To generate leads, calls to action (CTAs) in articles are equally important.


Your blog will attract more people to it if you have more content. Consistency in publishing is important.


Contact page

This page’s first purpose is to establish authority. Users want to know the address of the Business, phone number, and headquarters. These elements will give you security about your work and assure that it is legitimate.

You shouldn’t expect to convert many people from this page. However, you can still insert a form that is only for those who wish to contact you.


You can also enter your social reference. This will help users to increase their authenticity.

Website optimization is an important resource for your company and is essential for building credibility and being reachable by target users.